1. What the photos are actually for.
Social, the newsletter, the annual report, a grant application, a press release, the archive. Write it down. The answer changes what you need permission for, and a photo taken for internal use that later shows up in a fundraising appeal is the most common way this goes wrong.
2. Where consent gets collected.
At registration, in the ticket confirmation, or in the program sign-up form. Not at the door with a clipboard while someone is trying to find their seat. If it happens at the entrance it will get skipped, and the people most likely to skip it are the people you most need to hear from.
3. How an opt-out is visible on the day.
A photographer cannot remember a list of names in a moving room. It has to be something they can see. Organizations we work with use a different colored name tag, a sticker, or a dot on the badge. Whatever it is, tell the photographer exactly what it means and whether that person should be out of every frame or only close, identifiable ones.
4. Who is off limits entirely.
Some organizations have participants who cannot appear in anything public, for reasons the staff know and the photographer never will. Decide that list internally, before the day, and give the photographer the signal from decision three rather than the reasons. They do not need the reasons. They need to know who to leave out.
5. The rule for minors.
This is the one to be strictest about. If young people will be in the room, the standard most organizations hold is written permission from a parent or guardian before any image of that child is published anywhere. Many families keep their kids off the internet entirely and that decision is theirs. If the permission is not in hand, the photo does not run.
The photograph at the top of this page is from a youth program where the organization collects a media release as part of program enrollment. That is why we can use it.
Wide shots where nobody is identifiable are usually the workable middle ground, and it is worth deciding in advance whether even those are acceptable to you.
6. Who can say yes on the day.
Things change during an event. A funder shows up unannounced, a family asks for a photo, a participant volunteers for an interview. Name one person on your staff who has the authority to make that call in the moment, and tell the photographer who it is. Without that, the photographer either misses the moment or makes a decision that was never theirs.
7. What happens when someone asks a photo to come down.
Somebody will, eventually, and it is almost never a legal fight. Decide now that you will take it down without arguing, decide who handles that request, and decide how fast. An organization that removes a photo the same day keeps the relationship. One that asks for an explanation first usually does not.