{"id":3417,"date":"2017-04-06T17:00:00","date_gmt":"2017-04-06T17:00:00","guid":{"rendered":"https:\/\/adeptcs.net\/sp\/tableau-moves-to-subscription-pricing-for-its-bi-products\/"},"modified":"2017-04-06T17:00:00","modified_gmt":"2017-04-06T17:00:00","slug":"tableau-moves-to-subscription-pricing-for-its-bi-products","status":"publish","type":"post","link":"https:\/\/adeptcs.net\/sp\/tableau-moves-to-subscription-pricing-for-its-bi-products\/","title":{"rendered":"Tableau moves to subscription pricing for its BI products"},"content":{"rendered":"<div class=\"media_block\"><a href=\"https:\/\/images.techhive.com\/images\/article\/2016\/12\/tableau-logo-reinvent-100696897-large.3x2.jpg\"><img decoding=\"async\" src=\"https:\/\/adeptcs.net\/sp\/wp-content\/uploads\/2017\/08\/tableau-moves-to-subscription-pricing-for-its-bi-products.jpg\" class=\"media_thumbnail\"><\/a><\/div>\n<p>Tableau is making a big change in the way it sells its business intelligence products. The company announced Thursday that all of its software will be available as a subscription, rather than a single license plus a service fee.<\/p>\n<p>Businesses will need to pay $70 per user per month for a license of Tableau Desktop Professional, and $35 per user per month for Tableau Server. That compares to the company\u2019s boxed software prices of $2000 for Desktop, plus a $400 annual renewal fee for software updates, and $800 for Server, plus a $200 annual fee.<\/p>\n<p>It\u2019s a move that will provide additional flexibility, scalability and risk mitigation for Tableau customers, according to Francois Ajenstat, the company\u2019s chief product officer.<\/p>\n<p>\u201cIncreasingly, customers are looking to license via subscriptions rather than make big, up-front software purchases, which is what has happened in the past,\u201d he said.<\/p>\n<aside class=\"nativo-promo smartphone\" id=\"\"\/>\n<p>The new pricing scheme will help Tableau compete in the increasingly crowded BI market, according to Rita Sallam, a research vice president on Gartner\u2019s Business Analytics and Data Science team. As companies like Microsoft enter the market with competing products, Tableau is facing increased pressure, especially on price.<\/p>\n<p>While Tableau customers surveyed for Gartner\u2019s Magic Quadrant were happy overall with the BI company\u2019s software, they were often frustrated with the company\u2019s rigid pricing policies.<\/p>\n<p>Tableau isn\u2019t a stranger to offering subscription software. The company has already been offering subscription pricing to its large enterprise clients, and its Tableau Online cloud-hosted offering is sold on a subscription basis as well.<\/p>\n<p>Those companies that want to buy boxed versions of Tableau\u2019s software will be able to do so after the subscription transition.<\/p>\n<aside class=\"nativo-promo tablet desktop\" id=\"\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Tableau is making a big change in the way it sells its business intelligence products. The company announced Thursday that all of its software will be available as a subscription,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":10,"featured_media":3418,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,69,75],"tags":[50,48,54],"class_list":["post-3417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","category-business-intelligence","category-software","tag-big-data","tag-business-intelligence","tag-software"],"_links":{"self":[{"href":"https:\/\/adeptcs.net\/sp\/wp-json\/wp\/v2\/posts\/3417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adeptcs.net\/sp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adeptcs.net\/sp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adeptcs.net\/sp\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/adeptcs.net\/sp\/wp-json\/wp\/v2\/comments?post=3417"}],"version-history":[{"count":0,"href":"https:\/\/adeptcs.net\/sp\/wp-json\/wp\/v2\/posts\/3417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adeptcs.net\/sp\/wp-json\/wp\/v2\/media\/3418"}],"wp:attachment":[{"href":"https:\/\/adeptcs.net\/sp\/wp-json\/wp\/v2\/media?parent=3417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adeptcs.net\/sp\/wp-json\/wp\/v2\/categories?post=3417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adeptcs.net\/sp\/wp-json\/wp\/v2\/tags?post=3417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}